How to Collect Phone Numbers for Effective SMS Campaigns
How to Collect Phone Numbers for Effective SMS Campaigns
Blog Article
As simple as it may sound, SMS marketing is, in fact, one of the most powerful tools in a marketer’s arsenal today. With open rates as high as 98%, SMS campaigns easily outshine email and social media when it comes to engagement.
If you think about it, SMS never really left the competition, even after the sudden rise of internet marketing campaigns. The simple reason is that SMS is ‘uncomplicated.’ They get delivered even if the recipient does not have an internet connection, making them the simplest form of communication.
Top 4 Methods for Collecting Phone Numbers
- Online Collection Methods
- Offline Collection Methods
- Incentive Based Methods
- Social Media and Digital Campaigns
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Online Collection Methods
First is the online collection method. I know I said that SMS is not dependent on the internet in a world where almost every other thing is. But this subtle Belgium Phone Number List irony stems from the fact that your strategy as a marketer is dependent on both a cellular network and an internet connection. So, here’s how you can collect phone numbers of your target audience online:
Website Forms
Embedding opt-in forms on your website is a tried-and-true way to gather phone numbers. These forms should be placed prominently—on your landing pages, pop-ups, or even in your website footer. The key to success here? Offer something in return. Discounts, exclusive content, or early access to sales can incentivize visitors to sign up for SMS updates.
Pop-Ups and Exit-Intent Pop-Ups
Pop-ups are also a powerful tool to capture attention at just the right moment. For example, an exit-intent pop-up can appear when someone is Cell Phone Number Listing about to leave your site, offering them a special deal if they opt into your SMS list. This is a great way to turn browsers into subscribers before they disappear.
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